“For the first time, I was bored by what I was interested in.”
– “The Lazy Tourist,” Geoff Dyer
Writing is a powerful tool to create connection amongst people. It gives me the ability to communicate thoughts, confusions, victories and disagreements in a way that might make others feel less alone. Recently, however, my passion and desire to share my voice has been almost non-existent.
I’m slowly realizing the reasons this is occurring and how they are connected.
In one of my journalism classes, we’ve been discussing the idea of advertisement sales driving content generation. Whether that be an article specifically made for selling a product (see: “Going the Distance” paid post by Cartier on The New York Times website) or an app being catered to the possibility of ad sales (ex: a travel app that features luggage companies, hotels, outdoor wear stores, etc.). If the content isn’t backed by a company, or concerned with revenue, it won’t be produced.
I brought up my concern and uneasiness with this mindset and, “Well, do you pay for your content?” was thrown back in my face. I stuttered and realized besides a few select magazine subscriptions, no, I usually do not pay for my content. I was told that if I wanted to get meaningful articles, I needed to pay for it.
I am trying to get a journalism job after college, in which I hope to make a decent salary to support myself. This means I expect my company to pay me somehow, but then where do they get the money?
Okay…so what the fuck is going on in the journalism industry?
I realized in that moment, in the field of study I was most excited about, I was facing a business I didn’t want anything to do with.
There are exceptions to this statement, including publications such as Bitch, a nonprofit feminist magazine located in Portland, OR who receives money from donations, subscriptions and sponsorships (where “the corporate sponsor receives an acknowledgement for the sponsorship, rather than any promotion of its services or products.”) Another organization that stands firm in their mission while still accepting advertisers is Mother Jones, a nonprofit news source focusing on socially aware topics including politics, climate change and education. On their “Advertising Policy” page, Mother Jones states, “[W]e reserve the right to investigate and write critically about any issue, individual, or company.” Meaning although they accept advertisers, they are committed first and foremost to create significant “public interest journalism.” These type of journalistic sources should be the majority.
Over the past couple of years, my social awareness has greatly increased, and I realize many people don’t talk about what I view as important: social justice, climate change, government corruption, global issues, etc. And don’t get me wrong, I also like articles about the newest vegetarian food craze or the top 10 cheap boot selections for fall, but fuck, when I realize those are the majority, I don’t want to contribute to that consumer driven industry.
For me, writing content that isn’t bringing attention to something of importance, and doesn’t lead to discussion, seems like an abuse of my privilege. If I want to contribute to journalism in a productive way, then I need to seriously contemplate how I’ll use my words as a tool for change and social awareness as I move forward.
Although I am not fully certain where I’ll go from here, I do know that these realizations are the first step in making a change. I challenge my friends, family, colleagues and community to engage in meaningful discussions that propel important issues forward. Let’s change the dialogue from money to mindfulness.